Copywriting Crash Course: Learn the Basics of Writing Great Copy

If you want to make a VERY good living as a writer, you should become a copywriter. What used to be a “closed profession” is now the biggest opportunity for writers thanks to the $2.3 trillion direct-response industry.

Your first step? Learn how to write the copy companies are hungry for.

Join Rebecca Matter and Katie Yeakle – who train hundreds of copywriters every year – for this FREE webinar and get a crash course in writing copy that sells. In just one hour you’ll learn the secrets behind good copy, tips for connecting with your reader, techniques for improving every piece of copy you write, a checklist you can use to ensure your copy always hits the mark, and a whole lot more.

They’ll even close things out with some tips on how to use your new skills to find paid assignments! They’ve promised to pack a lot of information into a single hour – so make sure come ready to learn.

INSTRUCTORS:

Katie Yeakle has spent over 30 years in the world of direct marketing and publishing in the roles of copy editor, editorial coordinator, product manager, fulfillment supervisor, marketing manager and publisher.

Recognizing the industry-wide need for talented copywriters who can deliver copy that sells, she helped establish American Writers & Artists Inc. (AWAI) with co-founders Paul Hollingshead and Don Mahoney in 1997.

Today, as Executive Director, Katie oversees AWAI’s 70+ programs designed to help people turn their passions into careers.

Rebecca Matter is a copywriter, Founder of Wealthy Web Writer – named one of the 101 Best Websites for Writers by Writer’s Digest, and President of AWAI.

A marketer with over a 15 years of experience in publishing and direct-marketing, Rebecca has spearheaded successful million-dollar campaigns for countless products, both online and off, and has spoken and written on topics ranging from getting and working with clients to successful marketing strategies.

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