Copywriting Examples

Frank Kern started as a door-to-door salesman for credit card processing systems, in Macon, GA. He experienced a lot of rejection. All the while, he was living in a single trailer, eagerly anticipating moving up into a double-wide. Around this time, he borrowed some Tony Robbins tapes (Personal Power) from his step-father, and started to formulate the mindset that would soon see him making his way to the top of the Internet Marketing industry.

Shortly thereafter, he started learning about making money online. He bought a $297 course on how to make money online from the late Cory Rudl and implemented it and he did see some success and felt encouraged.

Frank Kern hired an author to write a “Teach your parrot to talk” book. After doing some keyword research he discovered that the market was big. He also heard of a guy who was doing the same thing profitably offline so he wrote the ad in advance, promising everything a parrot owner could want. Then he hired a writer to fulfill all those promises and point out the unrealistic ones.

It cost Frank Kern $650 to hire the writer. Frank built a $3,000/month income stream from this eBook alone. He then said to himself: “What other pets are out there?”

Frank Kern had worked with dogs in the past, and realized that dogs respond well to positive reinforcement. So Frank created a course, where he could automatically create a different web site for every different breed of dog ( approximately 600). He ran ads for each breed of dog, offering the same book with 600 different web sites – one per dog breed. This business launched in 2005 and went on to make sales of over $1 million in 2006. A simple approach, that scaled up exponentially.

Frank Kern found that he really enjoyed showing other entrepreneurs how to make money online so he sold the dog business after 2 years, and focused on teaching people to make money online.

Frank Kern’s products include: StomperNet launch generated $18.3 Million in orders in less than 24 hours Annihilation Method, (dating advice for men with Neil Strauss) generated $1.4 MM Serializer sold $1.4 MM in 54 minutes Mass Control Mass Control 2.0 List Control Screw Google System (created with Trey Smith, cousin) Pipeline Profits Underachiever Mastery – sold to Russell Brunson Infomillionaire.

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