Declaring War on Bland: Copywriting as Fresh Literature

In 2007, Jean Tang saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. The lawyer-turned-journalist brought on other talented writers to help-and created MarketSmiths, which offers business “copywriting for humans” in every subject, every voice, and every format.

Declaring War on Bland: Copywriting as Fresh Literature

Classic literature had it right from the start. For centuries, it told stories in voices captivating enough to get read, studied, quoted…and revered. Today, great writing still has the power to move. But it’s become rare, and-ironically-devalued. How do we raise its worth, and give it the potential to impact and enhance each of our lives, every single day?

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