First Impression is the most important
I think that for this one we should focus on your website.
Make sure to make your homepage as flashy as possible. I strongly suggest smooth sliders or Videos.
Conversion rate optimization is about small changes on the site that will bring huge changes to your user statistics.
As you can see here we try to engage the user as much right off the bat. A little thingy that I love here is that as you move the mouse the astronaut does the same.
One of these silly little things that might win a customer.
The two widgets and the bar show our intention to answer any questions the user may have. Bounce is not an option at GrowthRocks