The Big Picture of CRO

  • Basics of CRO
  • Let’s Improve the Call to Action!This must be the problem!
  • A/B TestingWe’ll show half our visitors one and half the other, and get a winner
  • Multivariate Testing – We’ll show each version to a percentage of visitors and find a winner
  • Statistical Significance Testing Most testing platforms have this built in.
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